The best-quality vitamins come from brands that conduct strict testing and are transparent about ingredients. We look at 14 of the best options, including brands like Thorne, Ritual, and Persona.
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MNT’s review
Many MegaFood vitamins have certifications stating that they are organic, kosher, and suitable for vegetarians or vegans. Additionally, the products are non-GMO verified.
Its products aim to address immune health, digestion, sleep, and pre-and postnatal needs.
Multiple third-party organizations, including the U.S. Department of Agriculture (USDA), have verified the quality and origin of this company’s supplements. It is also a B Corporation, meaning it meets high standards of social, environmental, and ethical practices.
Why we chose MegaFood
MegaFood sells supplements in different forms that target a wide range of needs and are suitable for different diets, ages, and life stages.
Additionally, it offers multivitamins that are organic, kosher, and suitable for vegetarians and vegans.
Best for traceable ingredients
Ritual
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- Price range: $25 to $54
- Products: multivitamins, prenatal vitamins, postnatal vitamins, synbiotic, protein powders, skin supplement, sleep supplement
Use code “HEALTHLINE” for 25% off.
MNT’s review
Ritual is a subscription service that offers multivitamins tailored to a customer’s needs based on their age, sex, and health conditions, among other factors. This includes pregnancy, gut health, and overall well-being.
The products are third-party tested and only contain traceable ingredients. This means that Ritual shares exactly where it sources its ingredients, including its suppliers, offering a higher level of transparency.
Additionally, they are vegan-friendly. However, only some Ritual vitamins are USP-verified.
Why we chose Ritual
Ritual offers high quality multivitamins on subscription for all life stages.
Additionally, it offers free shipping and flexible delivery dates. Plus, all products have a 30-day money-back guarantee.
Best for rigorous testing
HUM Nutrition
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- Price range: $12 to $60
- Products: multivitamins, minerals, herbal blends, probiotics, superfood powders, dissolvable collagen tablets, protein powder, and other specialty supplement formulations
MNT’s review
HUM offers a wide range of vitamins for the following uses:
- vitamins for gut, vaginal, and skin health
- menopause symptoms
- women’s health
- sleep, stress, and energy
It also offers probiotics.
Why we chose HUM
The company states that its products undergo three rounds of testing and a third-party lab verification process, which is the most rigorous approach of any company on this list.
All of the brand’s products are free from gluten, tree nuts, peanuts, fish, shellfish, artificial colors, soy, and GMO ingredients. Most HUM products are vegan.
Best flexible vitamin subscription
Nurish by Nature Made
- Price range: $4–$18 per product
- Products: multivitamins, letter vitamins, minerals, omega-3 supplements, probiotics, herbal blends, prenatal vitamins, and other specialty supplement formulations
MNT’s review
Nurish offers a variety of single and combination supplements and minerals. These aim to address:
- prenatal and postnatal health
- immune health
- joint health
- hair, skin, and nail health
- brain health
Why we chose Nurish by Nature Made
Nurish will design a person’s 30-day vitamin delivery based on their answers to a short online quiz. However, if a person’s health goals change, they can easily change what they get as necessary. They can also pause deliveries, skip a month, and cancel their subscriptions.
Nurish states that most of its products are gluten-free and have no artificial flavors
Best for expert advice
Persona Nutrition
- Price range: $1.68–$86 per product
- Products: multivitamins, letter vitamins, prenatal vitamins, omega-3 supplements, herbs, probiotics, and other specialty supplement formulations
MNT’s review
Persona is a personalized subscription service providing monthly deliveries of vitamins and supplements.
To get their personalized recommendations, customers have to complete an online assessment covering their:
- age
- gender
- reasons for taking supplements
- specific health concerns
- dietary concerns
The company’s website states that it offers customers one-on-one expert advice. The company’s Medical Advisory Board comprises seven doctors and seven nutritionists.
Persona sells a variety of products, including:
- weight loss support supplements
- sleep supplements
- women’s multivitamins
- men’s multivitamins
- CBD supplements
The products do not have USP verification. The company says that doctors have approved its recommendations, and its ingredients have undergone multiple quality tests. Each product comes with a safety certificate, but this does not come from an independent lab.
Why we chose Persona
Persona offers customers advice from a team of nutritionists and registered dietitians.
It also provides free consultations for subscribers seeking personalized health advice and one-on-one wellness coaching.
Best vegan vitamin brand
Garden of Life Organics
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- Price range: $13 to $72
- Products: multivitamins, letter vitamins, minerals, herbs, probiotics, prenatal vitamins, fiber, omega-3s, collagen, protein powders, other specialty supplement formulations
MNT’s review
This brand sells dietary supplements that are free from gluten, soy, and dairy, and many do not contain animal ingredients. Over 130 of its products are vegan, making it a suitable option for those wanting a wide choice of vitamins without any animal ingredients.
Why we chose Garden of Life
The Garden of Life website states that its vegan products have Vegan Awareness Foundation certification. This organization’s stringent guidelines require that products:
- do not contain meat, fish, fowl, or animal by-products, egg or egg products, milk or milk products, honey or honey bee products
- do not involve animal testing
- do not contain animal-derived GMOs or genes
- are manufactured in facilities maintained to prevent cross-contamination between vegan and nonvegan products
Best vitamin brand for athletes
Klean Athlete
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- Price range: $12.70 to $69.30
- Products: multivitamins, letter vitamins, minerals, omega-3s, collagen, protein powders, electrolyte powders, creatine, other specialty supplement formulations
MNT’s review
Klean Athlete states that it makes products with and for athletes. All of its products have the Certified for Sport certificate from NSF International.
NSF International is a third-party reviewer of sports-related supplements and products. Its certification indicates that products are free from contaminants and adhere to the regulations of sports organizations.
Klean Athlete sells a wide range of products, including:
- probiotics
- vitamins
- recovery supplements
Why we chose Klean Athlete
Klean Athlete differs from some manufacturers targeting athletes by emphasizing healthy eating, natural products, and science-based claims.
Its products are also free from substances banned in competitive sports.
Best brand for budget vitamins
Amazon Elements
- Price range: $7 to $40
- Products: multivitamins, letter vitamins, minerals, melatonin
MNT’s review
Amazon Elements is a relatively new brand, and its products are available to buy online using an Amazon Prime account.
It claims its vitamins and supplements have undergone testing, although they do not have USP verification.
Amazon Elements offers a variety of products, including:
- multivitamins
- biotin
- iron
- prenatal
- omega-3s
Why we chose Amazon Elements
Amazon Elements offers customers affordable supplements that have undergone testing for quality and efficacy.
The company also says that it manufactures its products in a facility in the United States that follows GMP guidelines. Each product has a COA accessible via QR labels on the packaging.
Best for omega supplements
Nordic Naturals
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- Price range: $12 to $64
- Products: fish oil and omega-3s, probiotics, multivitamins, letter vitamins, minerals, other specialty supplement blends
Thorne Research products have received certifications stating they meet manufacturing, purity, and potency standards from organizations such as the Therapeutic Goods Administration and Public Health and Safety Organization (NSF) International.
The company claims its supplements are free from contaminants, heavy metals, and fillers.
Certification by these different organizations means that:
- Athletes can use more than 30 Thorne products NSF Certified for Sport with confidence that they contain all of what they should and none of what they should not.
- Thorne’s manufacturing facilities, warehouses, and shipping centers have all passed Food and Drug Administration (FDA) inspections.
- Thorne products, procedures, and manufacturing facilities meet the stringent standards of the Australian Department of Health Therapeutic Goods Administration.
Thorne Research sells a range of vitamins and dietary supplements, including:
- multivitamins
- amino acids
- omega-3s
- probiotics
- sports supplements
Why we chose Thorne
Thorne offers customers stringent testing, a wide range of products, and fairly affordable prices, making it a suitable option for a wide range of people.
With its rigorous testing and wide product range, many of which are suitable for athletes, Thorne offers vitamins for a wide range of needs
Best for different diets
MegaFood
- Price range: $16.99 to $59.98
- Products: multivitamins, letter vitamins, prenatal and postnatal vitamins, probiotics, minerals, herbs, probiotics
MNT’s review
Nordic Naturals sells a wide range of omega supplements, including options suitable for vegetarians and vegans.
The company also sells a range of dietary supplements alongside omegas, including:
- probiotics
- collagen
- vitamin B complexes
- multivitamins
On the company website, Nordic Naturals states that omega-3 fatty acid supplements from marine-based sources are the easiest for the body to absorb. It also states that Nordic Naturals omega-3 supplements come from sustainably-gathered marine sources.
Why we chose Nordic Naturals
The company provides its own COA for every product on request. ConsumerLab.com has also tested and verified some of these products.
Best brand for vitamin gummies
SmartyPants
- Price range: $16 to $40
- Products: prenatal vitamins and multivitamins for adults, teens, kids, toddlers, and babies
MNT’s review
SmartyPants produces a variety of vitamins and dietary supplements for adults and children.
Many of its products are available in gummy form, which may suit people who have difficulty swallowing tablets and capsules.
SmartyPants provides batch-specific certificates of compliance for its products. However, it is unclear whether this certification derives from third-party analyses.
Consumers may have concerns about the sugar content of gummies. However, the SmartyPants website states the company uses organic sugar cane and other healthy products to provide the sweetness it takes to make gummies palatable.
The company also states that the coloring agents in their gummies come from organic turmeric and black carrot juice.
Why we chose SmartyPants
SmartyPants offers customers a variety of easy-to-take gummy supplements that contain FDA GRAS (Generally Recognized as Safe) ingredients.
Best for bulk buying
Kirkland Signature Vitamins
- Price range: $13.49 to $33.99
- Products: multivitamins, letter vitamins, joint supplements, minerals, herbs, fish oil
MNT’s review
MNT’s review
Kirkland Signature is a Costco Wholesale brand that sells several USP-certified vitamins and minerals. Many of its products come in bottles of 100 to 600 pieces, which is a more cost-effective option for families or those who cannot buy their supplements regularly.
The range includes:
- individual vitamins, such as A, C, and D
- multivitamins
- minerals
- fish oil
Why we chose Kirkland Signature
Kirkland Signature offers customers a variety of budget-friendly supplements that come in large quantities.
The USP certification of Kirkland Signature products, which means they pass tests for quality, potency, and purity, sets these vitamins apart from other bulk vitamins.
Best for eco-friendly packaging
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- Price range: $3.99–$199.99
- Products: multivitamins, letter vitamins, minerals, herbs, fiber, probiotics, omega-3s, prenatal vitamins, creatine, electrolyte sticks, collagen, protein powders, other specialty supplement formulations
MNT’s review
NOW Foods aims to provide products and services that help people to lead healthier lives. It also claims that it sources the highest quality and best value ingredients worldwide.
The company says all its products do not contain artificial ingredients and undergo minimal processing. Additionally, NOW says the ingredients in its products are nature-identical, meaning the body can easily convert them into a natural form.
NOW Foods is committed to natural products and holds certifications with GMP from The Natural Products Association (NPA), and it is also a member of the NPA’s TruLabel Program.
Why we chose NOW Foods
All NOW Foods products are free from:
- aspartame, sucrose, and Ace K
- microbial pathogens
- common allergens
- artificial colors and flavors
- hydrogenated oils
- parabens
- monosodium glutamate (MSG)
- pesticides
- polychlorinated biphenyls (PCBs) and dioxins
- nono-particle ingredients
NOW Foods supplements are widely available and budget-friendly and has recently transitioned to packaging its products in 100% post-consumer recycled supplement bottles.
Best for nonprofit support
OLLY
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- Price range: $9.99 to $24.99 per product
- Products: multivitamins, herbs, fiber, probiotics, other specialty supplement formulations
*Price may vary.MNT’s review
Olly markets itself as a company that aims to help people feel better within and without.
The company offers supplements that may help support sleep, mood, and gut health, among other concerns. It sells vitamins, minerals, and other nutrient supplements for a more affordable price.
Its range includes vitamins for all adults, teens, and children, and supplements are available in the form of gummies, soft gels, tablets, and capsules.
Why we chose Olly
The company says its mission is to promote physical and mental well-being. In addition to providing a range of supplements, the company has committed to making $1.5M in grants available to nonprofits and foundations over the next three years to transform workplace mental health, help people find care based on their individual needs, and make care accessible to those in the most need.
The NSF independently tests the company’s vitamins and supplements to ensure that they meet criteria on quality, safety, and label claims.
Olly is also a certified B corporation, meaning it meets high standards of social and environmental performance, transparency, and accountability.
The table below compares the products in this article on key features:
Price Form Third-party testing Certifications Thorne Research $12 to $68 • soft gels
• powder
• gummies
• capsules
• liquidyes • National Science Foundation (NSF)
• Therapeutic Goods Administration (TGA)
• NSF Certified for SportMegaFood $16.99 to $59.98 • capsules
• chews
• gummies
• liquid
• tablets
• teayes • B Corporation
• USDA
• glyphosate residue-free
• vegan
• kosher
• plastic neutral
• gluten-freeRitual $33 to $39 • capsules
• gummies
• powderyes • non-GMO
• some products are USP-certifiedHUM $12 to $45 • capsules
• soft gels
• tabletsyes • Clean Label Project certified
• non-GMO Project verifiedNurish by Nature Made $4 to $15 • capsules
• soft gels
• powder sticksno some products are USP-certified Persona $1.68 to $85.96 • liquid
• capsules
• tablets
• soft gels
• gummies
• sprayyes does not currently use third-party testers, opting for in-house testing instead Garden of Life around $51.99 to $76 • tablets
• soft gels
• powder
• chews
• capsulesyes • Informed Choice
• NSF Certified for Sport
• Friend of the Sea
• Marine Stewardship Council
• organic
• carbon neutral
• vegan
• gluten-freeKlean Athlete around $73 • tablets
• soft gels
• powder
• chews
• capsulesyes • NSF Certified for Sport
• non-GMOAmazon Elements around $7 to $40 • capsules
• soft gels
• powder
• tabletsyes • USDA organic
• non-GMO
• vegan
• gluten-freeNordic Naturals around $26 to $53 • capsules
• gummies
• soft gels
• powder
• liquidyes • non-GMO verified
• some products carry
the NSF certification for sportSmartyPants around $18 to $37 • gummies
• chews
• capsulesyes • Clean Label Project’s Purity Award
• Clean Label CertificationKirkland Signature $13.49 to $33.99 • tablets
• soft gels
• gummies
• capsules
• liquidyes USP certified NOW Foods $8.99 to $69.99 • tablets
• chewables
• lozenges
• liquids
• soft gels
• powders
• capsules
• e-oilyes • UL Solutions-certified,
• Non-GMO Project Verified
• USDA certified organic
• some products carry the Informed- sport certificationOlly $13.99 to $19.99 • gummies
• soft gels
• tablets
• capsulesyes • NSF-certified
• B-corporation-certifiedWe selected these vitamin brands based on criteria we think are good indicators of safety, quality, and transparency.
As a part of our vetting process, we consider:
- the product’s composition, ingredients, and overall quality
- any third-party certifications
- the company’s reputation and business practices
- any lab test results
- marketing claims
Best overall
Thorne
- Condition Tags::
- Price range: $12 to $91
- Products: multivitamins, letter vitamins, minerals, herbs, prenatal vitamins, probiotics, fish oil and omega-3 supplements, fiber, collagen powders, protein powders, creatine, other specialty supplement formulations
Dietary supplements, such as vitamins, are subject to limited evaluations from the FDATrusted Source. The FDA does not review vitamins on the marketplace for safety, efficacy, or quality.
This means that vitamins may not contain the ingredients or dosage manufacturers claim they do, as contents may vary between batches.
Although the FDA requires vitamin manufacturers to follow Current Good Manufacturing Practices (CGMPs), this standard is not widely enforced.
That said, the FDA does take action against adulterated or misbranded dietary supplements.
Third-party testing
People can determine the quality of a vitamin or dietary supplement by looking for brands with certifications from various third-party organizations.
Manufacturers can volunteer for third-party testing to indicate that their products are reliable and safe.
Products undergoing third-party testing may have undergone evaluation for:
- the standardized quality between batches
- correctly stated dosage
- ingredient purity
- potentially harmful contaminants
- label transparency
Vitamins may have a certificate of analysis (COA), which declares that a product has undergone testing for safety and quality.
Some third-party organizations that assess vitamin and supplement brands include the Banned Substances Control Group (BSCG), ConsumerLab.com, and NSF International.
Two of the most common certifications for vitamin brands are United States Pharmacopeia (USP) and #1 Pharmacist Recommended.
Frequently asked questions about vitamin brands
How do I know which vitamin brand is best?
The best vitamin brand will depend on a person’s needs. Different brands will often have unique selling points, and it is important for people find one that fits with their preferences.
However, whichever brand a person chooses, they need to read the product ingredients carefully and look for diligent testing processes and certifications.
What is the most trustworthy vitamin company?
Reputable vitamin companies will have rigorous testing procedures to ensure that their products contain the correct type and amount of nutrients and ensure there are no unsafe ingredients.
All of the brands in this article have passed Medical News Today’s own rigorous vetting standards.
Is Nature Made a good vitamin brand?
Nature Made is a well known company offering affordable vitamin and mineral supplements. It offers bundle deals and subscriptions, so gives a variety of options to suit different needs.
It also has USP-verified products, meaning that their products meet federally recognized quality standards.
What is the #1 Pharmacist Recommended Seal?
For nearly two decades, U.S. News & World Report and Pharmacy Times have collaborated on an annual survey that goes out to pharmacists nationwide.
The survey asks pharmacists for their top picks of healthcare-related products, including vitamins and supplements. Successful products will feature a seal.
Which brand is best for multivitamins?
There are no standardized ingredients in multivitamins, which means each brand may differ. People should choose the multivitamin that best suits their needs.
People should look for multivitamins that carry a USP verification. This verification determines if the multivitamins are pure and contain the ingredients on the label.
Which vitamin brands to stay away from?
People need to stay away from vitamin brands with unclear ingredient labeling. It is always a good idea to research the brand before making a purchase to ensure that the company is reputable.
A wide range of vitamin brands is available in stores or online. Researching various online reviews can help determine whether a brand offers good quality products.
Before making a purchase, a person needs to check whether the product has undergone a quality analysis. It may be best to opt for supplements with third-party certifications.
Anyone interested in taking vitamins or other supplements needs to consult a doctor
